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April 11, 2012


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Kathy Reiffenstein

The two links provided here by b2bstorytelling are must-reads! They add additional depth and perspective to the commonly heard advice "analyze your audience."

Thanks, Marc, for stopping by and contributing.

And Surrey Private Detective -- don't we just wish that every presentation was filled with eager listeners?!! But most audiences represent a myriad of motivations for being there. And as presenters, we are well ahead of the game when we recognize that.



Kathy, you're absolutely right. Each audience –or even each single member of that audience– may have different and personal reasons for attending. Two tools I often use are a power quadrant (http://b2bstorytelling.wordpress.com/2013/02/11/to-whom-it-should-concern/) and an influencer quadrant (http://b2bstorytelling.wordpress.com/2013/02/19/friends-and-foes/)

Surrey Private Detective

The easiest "sales job" (and let's face it, every presentation is a sales job, no matter what the topic is), is to have an audience filled with people who are eager to learn all that you can tell them. That would be in a perfect world. However, that scenario is not normally the case.

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