This series of tips will help you make a few tweaks to your presentation practices so you can successfully navigate any C-Suite waters.
TIP #2: LINK TO BUSINESS ISSUES
Do some homework before the presentation and explore the over-arching business issues and challenges facing the executives you'll be speaking to. Every audience, no matter how senior, asks themselves the WIIFM (“What’s in it for me?”) questions.
- Why should I listen?
- What benefit will I get from this presentation versus all the other things I need to do?
- How will this information help me achieve my business goals?
Clearly show how your message is relevant to key issues the audience is focused on -- for example, corporate strategy, profitability, employee engagement, revenue or ROI. Don’t leave it up to them to figure out. Demonstrate the links through specific statements, examples and metaphors.
Flickr/Blacktip Shark, Moorea, French Polynesia C.C. 2.0