This series of tips will help you make a few tweaks to your presentation practices so you can navigate successfully in the C-Suite.
TIP #1: START WITH CONCLUSIONS
C-Level audiences are results focused. So play to this by starting your presentation with the conclusion. Don't keep them in suspense or you'll lose them. Tell them up front what the problem is, what you recommend or what you're asking for. And then support that conclusion with the necessary details and facts.
For example, "Approximately 50 percent of our prospective customers abandon their order on our website because the process is too cumbersome. The system enhancements I am recommending can cut that abandon rate in half which will increase our revenues by $500,000 annually. The additional benefits will be happier customers and more accurate metrics. Let me show you how we can achieve this."
You've told your audience the bottom line, clarified their expectations, and outlined briefly the benefits they can expect. Now you can proceed to back up your recommendations with more detail, linking back to the conclusion as you go through the presentation.
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